Master’s in Communication and Information Studies
Strategic Organizational Communication
School of Communication and Information
@Rutgers | 2013 – 2015
Bachelor’s of Fine Arts
Graphic Design & Printmaking
Mason Gross School of the Arts
@Rutgers | 2005 – 2009
Hootsuite Platform Certification
Hootsuite
SEO Foundations
LinkedIn
The Fundamentals of Digital Marketing
Google Digital Garage
Primarily responsible for leading the overall strategy for the University of Delaware’s central digital platforms—the main external-facing website, @UDelaware social media accounts, paid social media marketing, email marketing, and the Uconnect app.
Develops content and distribution strategies to best raise the profile of the university, its faculty, staff, students and key strategic initiatives through universtywide social media channels.
Oversees conceptualization, development, production, and distribution of university brand and news videos.
Works with news and editorial team to develop content strategies for university news website and the daily news email.
Collects analytics, analyzes data and creates reports reflecting content performance across social media platforms and on the news website.
Serves as executive producer of Faces & Voices of Rutgers, a video series featuring Rutgers President Jonathan Holloway in conversation with members of the Rutgers community.
Provides photo, video, design, and copyediting support to the university content, editorial and news teams.
Oversaw division-wide media initiatives and activities, collaborating with departments within Student Affairs to determine and satisfy design, video, photography, and digital needs.
Developed standards for divisional publications, photography, and videography.
Worked in a leadership capacity to enhance the division’s publications and to establish the appropriate divisional presence through established and emerging social media outlets and innovative technologies.
Directed the recruitment, selection, training, supervision, and assessment of student workers and interns.
Directed, managed, and developed design, photographic and video content highlighting departmental and university-wide events, services, and facilities.
Lead journalistic projects focused on highlighting the overall student experience at the university through the I Am Rutgers Online Magazine.
Provided strategic direction for social media marketing & communications efforts for the department and its subgroups.
Position Highlight: Developed and instituted credited internship program for students interested in Graphic Design, Photography, Video, Social Media, Journalism and Web Design/Development. Recruited, trained, supervised, and assessed over 80 undergraduate & graduate interns over the 4 years spent in this role.
Managed print design, photo, and video projects, coordinated with web developers for the creation and maintenance of web and design projects, and trained new hires.
Other responsibilities included heading event media coverage and actively working with the team to create new and innovative publications, advertisements, and websites.
Position Highlight: Created a social media presence for the department, focusing on Facebook and Twitter as the primary outlets. Current followership is at over 13,000 likes on Facebook and over 7,500 followers on Twitter.