In 2016, the Rutgers Student Affairs Conference committee decided to take a new direction and develop a regional student affairs conference to help bring together professionals from the area. As a member of the committee, I made creative decisions including the proposal of the name “Excellence” for our conference. Once the name was agreed upon by the committee, we started to work towards developing the branding for the conference. With the logo complete, we moved on to creating the save the date postcard and developed the conference website.
Larry McAllister II Photography and Creative Services
Serving Pennsylvania, New Jersey and New York
