Maybe I have a dirty mind, but I said nut way more times on this episode of the podcast than I am comfortable with…
On January 22, 2020, Planters, the nut and snack food company, made an announcement that left Twitter in shock. Mr. Peanut, their longtime mascot, was dead, killed sacrificing himself to save the lives of his good friends, comedian Matt Walsh and actor Wesley Snipes, following a freak motor vehicle accident. I didn’t believe it at first, but the video evidence is irrefutable. The nut was cracked, crunched, roasted.
Weeks later, during the Super Bowl, when ads cost an arm and a leg, Mr. Peanut’s funeral was televised. The nut was mourned by close friends like the aforementioned Walsh and Snipes, but other brand mascots like Mr. Clean and the Kool-Aid Man were in attendance. Stricken with grief, the Kool-Aid man let out a mournful “oh yeah,” shedding a tear upon the grave oh his fallen friend. And that’s when it all happened. Some latent power in the boisterous beverage’s tears mixed with the remains of the nut he missed. Leaves and sprouts shot from the ground and with them BABY NUT, the newly resurrected form of Mr. Peanut.
So, let’s crack this nut! This week on Stay Watchin’, let’s discuss the totally wild campaign that brought us the short-lived internet darling, Baby Nut.
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